The ‘NEW NORM’….who is Norm?

As we move slowly back towards life as we used to know it, people keep talking about the ‘New Norm’.  If you challenge them, they appear to have little or no idea as to what this New Normality will be.

Many believe we will rely much more on the internet to do business and there will be a significant increase in those working from home.  Some of those whose businesses have operated primarily online, the digital marketeers, web designers and IT experts, are suggesting they need never go back to an office.

Since ‘lockdown’ we have all had to change our approach. We have had to engage with our customers in different ways.  Primarily, but not exclusively this has been via the internet.  I believe it is still accepted by most, that face to face and in the same room is the ideal!  This allows more of our social instincts to play a part and to enable more of a solid business relationship to develop.  It would be very sad if we did not go back to meeting, shaking hands, embracing (when appropriate!) and enjoying each other’s physical company.

What other positivity can we take from the present difficult situation:

  • The air is cleaner!
  • More people now know more about the internet and its possibilities for communication and promotion.
  • In general, people are more aware and considerate of others wellbeing.
  • Many have observed that the pace of life has slowed, allowing more reflection and consideration.
  • The situation has encouraged more lateral or ‘out-of-the-box’ thinking.
  • As a society we have reset our perspectives and priorities; we have acknowledged what is most important to us.

I could continue with the list, but I think the point is made.  After lockdown, it would be a great shame to lose all that we have gained.  Clearly, we need to take the best we can from all this and apply them to our New Norm.  Ideally, we should maintain good perspective, priorities and wellbeing as we start to meet with others again. At the same time, we should continue to embrace more of the best of the technology.

We need to balance the best of the Old Norm with the best of the lockdown strategies we have developed.  Every business has different needs and priorities and so they will have their own version of the New Norm.  I urge you all to plan carefully how you address coming out of lockdown and what your New Norm will look like.  If you need help with this, I have developed a new module called ‘Your New Norm’, which helps you define what you want to become as a business, you new approach to promotion and engagement that will continue to make you successful as we are ‘unlocked’.

If you want to know more, please call or email.

Move your own goal-posts.

Do you really want it?

Lots of money; holidays; cars; clothes; lifestyles…..?

Do you really want it, or do you just want the end result, the reward?   Do you want the omelette but are not prepared to break a few eggs and spend time whisking?

Everything of value to you has to be fought for.  A struggle is often needed to move forward.  This could entail time; working all hours, repetition; over and over again until you get it right; changes to relationships; being with patient people who share your dreams, and so on.  Whatever you do requires effort.  How much do you want that dream, that wonderful end result that will make you happy?  Are you prepared to struggle to achieve it, to work through the process time and again and again until the outcome is secure?

I meet many people who claim to have a dream, a goal, an objective, but have not yet asked themselves these questions.  In fact, too many have not even made a plan or mapped out the route they would need to take to get to where they want to go. (Have you?)

Here’s an example (names and figures have been made up to protect the guilty):

John wants to be successful   –  how successful John?

John’s dream is to achieve a turnover of £100,000 in 5 years  –  where are you now John?

So, John needs to find and win £85,000 of new business within 5 years – really?!

That is as far as John gets with his dream.

John’s approach is to keep doing what he is doing to make the business grow.*  He believes that “opportunities will arise along the way which will boost the business”.

Hands up who is surprised when, in 5 year’s time, John is turning over £32,000, and most of that is from a couple of clients who are personal friends.  John’s expansion plans are on hold.

Did John achieve his dream, his goal?  No.  Why not?  Probably because he chose a goal without considering the process, the effort, the struggle that would be needed to set his sights that high.

Every dream has a cost.  That cost includes the time and effort, the loss of focus elsewhere, the reduction of short-term-gain in favour of long term benefit.  Likely there will be disappointment, fatigue, despondency, even despair in yourself, and possibly those close to you.  Is it worth this struggle, or is it likely to damage other things you value more; your family, friends, principles, standards, enjoyment?

If you have considered all this and it is worth it, then go for it!  Or, as I read on Facebook last year: ‘Don’t downgrade your dream to match your reality, upgrade your faith to match your destiny’!

However, if the process, the struggle, the ‘pain’ proves too high a cost; lower your sites.  You can still win, and enjoy the journey.

* Albert Einstein’s definition of insanity: doing the same thing over and over again and expecting different results”.