Helping our clients find more customers and win more sales
…successfully, repeatedly, ethically
What we Do
Sales & Marketing Training and Business Development Coaching from Salient Sales & Training
- We focus on relationship selling, developing customer loyalty and repeat business; going the extra mile and growing with your customers.
- Applicable to all industries, markets, products and services
Specialisation: Salient Technical Sales Training
Developing sales by building rapport with both commercial and technical or specialist personnel. Applying proven methods for achieving ‘buy-in’ from both sides to secure the deal.
Salient Mentoring Programme
Mentoring & Motivating
Individuals, Teams or Groups
Practical Help & Guidance
Goal, Objective and Target Setting
Measure, review and guide
Salient Sales & Training provides individuals and businesses large and small with a wide range of skills, techniques and tools to help them improve their performance in Sales, Marketing and Business Development.
- Practical sales, marketing and business development workshops and courses, tailored to any and every business
- Effective coaching in ethical sales, marketing and business development
- Business mentoring for development, growth and success
- Sales team assessment services
- Part time interim sales or account management
- Ongoing support in the application and implementation of new skills and techniques
- Valuable insight into what the buyer looks for and what they value
At Salient Sales & Training we believe aggressive or pressure sales techniques are not the way forward in successful sales and business growth. Therefore we have developed a more effective approach to sales, based on integrity, that builds worthwhile business relationships and encourages two-way loyalty. ‘Ethical Sales’ techniques build lasting loyalty and help to guarantee repeat business and referrals, and make business growth easier and more rewarding.
Whether you are a start up business, a sole trader, an SME or a larger concern, we can tailor our sales, marketing and business training to suit your needs. We run both open courses and bespoke training and mentoring packages.
Sales Conversion Rates? Take the primary conversion rate: the ratio of the number of contacts you have to make and the number of business opportunities won from these contacts, e.g. you may have a primary rate of 1 new opportunity won from having made 20 new...read more
Turnover lower than you’d like? Plan for a growth spurt by selling more. How to sell more? For starters, try these five simple tips; 1/ Start with existing customers and see if they want more - apply the Pareto Principle: 80% of your revenue comes from 20% of your...read more
Do you really want it? Lots of money; holidays; cars; clothes; lifestyles.....? Do you really want it, or do you just want the end result, the reward? Do you want the omelette but are not prepared to break a few eggs and spend time whisking? Everything of value to...read more
Has anyone else noticed this? ‘Sales phobia.’ A contact of mine who runs a business that provides professional training to education, public sector and professional bodies, was telling me that his clients appear to have adopted sales-avoidance strategies. I suspected...read more
The most common issue found relating to sales growth: Having presented many courses on various sales and business-related subjects in a variety of lengths, I have found a few issues that arise that prove common to all my clients. Perhaps the most important of these...read more
Salient Sales & Training