Marketing Development

“It is not your customer’s job to remember you. It is your obligation and responsibility to make sure they don’t have the chance to forget you.”

– Patricia Fripp

Most business managers and owners hate cold calling, but see it as a necessary evil if they want more customers. The truth is most of your prospects hate cold calling too. The easiest sale is the one where the customer comes to you – and having an effective marketing strategy in place will bring more customers to your door.

Salient Sales & Training can provide you with a range of marketing skills and techniques that will eliminate the need for cold calling and build profitable relationships with your customers. We will help you develop a marketing plan that makes your business more attractive and brings customers directly to you.

“I really enjoyed this and have come away optimistic and excited to try new techniques.”
K.H. – Marketing Consultant
To find out more about the Marketing Development courses available from Salient Sales & Training call Andy on 01793 843118 or email for information.

Alternatively you can find out more about marketing development here.

“Good personalised training is so much better than a blanket off-the-shelf course. Thank you.”
– Vanda Tanner, OMG Hair and Beauty Salon
A former teacher took the plunge and became self employed but was unsure how to market herself. After attending a Salient Sales & Training workshop she was able to use some simple but powerful marketing tools to describe her new business proposition in glowing terms. Being able to define her business gave her the confidence to promote it properly and helped to ensure her future success as an entrepreneur.

Salient Sales & Training offers a wide range of training sessions, from a 1.5 hour workshop to a full five day programme. Whether you need help with specific marketing techniques or a complete overhaul of your marketing strategy, we can tailor the training to suit your requirements and timescale. To find out more, call us on 01793 843118 or email us today.

“Easy to understand content, plenty to implement. I strongly recommend Salient. Andy
Explains things in an easy to understand manner. Plenty to implement without feeling

D.E. of Pure Boilers
“A very good experience.”
R.M. Business Change Consultant
“Mind-blowingly excellent!”
S.D. Business Consultant
“Insightful sales and also helped out business development through new marketing
ideas. Highly recommended.”

C.S. Director



Where to draw the line.

That’s a good question….. When training a sales team from Samsung recently, I was asked a question which prompted a lot of thought and soul searching.  I was able to answer it, but was the answer just too easy?  The question?   Where does an...

How to attract new business

Are you attractive? Whoever said ‘you don’t get a second chance to make a first impression’ made a very important observation. Even if we consider ourselves open-minded and non-judgemental, sometimes we cannot help ourselves.  We can simply look at a person and decide...

Lets get social