PEAKS AND TROUGHS; FEAST & FAMINE?
WANT TO FILL IN THE TROUGHS?
Some call it ‘seasonal’. To others it’s more unpredictable; some months are good, even excellent, but others are embarrassingly bad.
What can be done to smooth the graph?
How can a constant income be generated and maintained?
THERE ARE WAYS! Here are a few ideas that may work for you….
- Consumables; are there products or services you can provide that are ‘time limited’ or repeatable? (Your business equivalent of printing ink!)
- Support Services; would your customer find value in your offering regular support, help and advice related to the product or service they have purchased?
- Marketing Campaign; if you can identify a likely dip coming up, then a well planned promotional campaign can result in new sales. These can coincide with the dip and even continue growing afterwards.
- Referral requests or reminders; again, well timed, these will likely result in new sales during the anticipated ‘barren’ period.
Using any of these could help to remove the ‘lean months’ from your business year.
Using more than one could make a significant difference to your overall income.
Introducing consumables or support services will provide a good background income.
Campaigns and referral schemes can be timed to overcome expected troughs and can be repeated at regular intervals.
Salient is expert in advising and setting up such trough fillers.
EFFECTIVE ‘TROUGH-FILLERS’ MEAN NO MORE LEAN MONTHS
To discuss how you can achieve continuity of income, call Salient on 01793 843118 or 07941 041364.