Helping our clients find more customers and win more sales

…successfully, repeatedly, ethically

What we Do

Sales & Marketing Training and Business Development Coaching from Salient Sales & Training

  • We focus on relationship selling, developing customer loyalty and repeat business; going the extra mile and growing with your customers.
  • Applicable to all industries, markets, products and services

Specialisation: Salient Technical Sales Training

Developing sales by building rapport with both commercial and technical or specialist personnel.  Applying proven methods for achieving ‘buy-in’ from both sides to secure the deal.

Salient Mentoring Programme

Mentoring & Motivating
Individuals, Teams or Groups
Practical Help & Guidance
Goal, Objective and Target Setting
Strategy Development
Measure, review and guide

Salient Sales & Training provides individuals and businesses large and small with a wide range of skills, techniques and tools to help them improve their performance in Sales, Marketing and Business Development.

We provide:

  • Practical sales, marketing and business development workshops and courses, tailored to any and every business
  • Effective coaching in ethical sales, marketing and business development
  • Business mentoring for development, growth and success
  • Sales team assessment services
  • Part time interim sales or account management
  • Ongoing support in the application and implementation of new skills and techniques
  • Valuable insight into what the buyer looks for and what they value

At Salient Sales & Training we believe aggressive or pressure sales techniques are not the way forward in successful sales and business growth. Therefore we have developed a more effective approach to sales, based on integrity, that builds worthwhile business relationships and encourages two-way loyalty. ‘Ethical Sales’ techniques build lasting loyalty and help to guarantee repeat business and referrals, and make business growth easier and more rewarding.

Whether you are a start up business, a sole trader, an SME or a larger concern, we can tailor our sales, marketing and business training to suit your needs. We run both open courses and bespoke training and mentoring packages.

Latest News

How to attract new business

Are you attractive? Whoever said ‘you don’t get a second chance to make a first impression’ made a very important observation. Even if we consider ourselves open-minded and non-judgemental, sometimes we cannot help ourselves.  We can simply look at a person and decide...

read more

How to overcome Brexit Blues and how the Salient ‘Plan B’ showed the way forward.

It has to be said, I am sorry, but it does have to be said. Brexit has made a difference and will make further differences to business. Things are changing and there are more changes to come. But, I am not one of the doom-mongers as I believe it offers us interesting...

read more

Why you need to know your Sales Conversion Rates

Sales Conversion Rates?  Take the primary conversion rate: the ratio of the number of contacts you have to make and the number of business opportunities won from these contacts, e.g. you may have a primary rate of 1 new opportunity won from having made 20 new...

read more

Contact Us

Salient Sales & Training

01793 843118 or 07941 041364

Unit 17, Bowman House, Whitehill Lane, Royal Wootton Bassett, SN4 7DB