Helping our clients find more customers and win more sales
…successfully, repeatedly, ethically
What we Do
Sales & Marketing Training and Business Development Coaching from Salient Sales & Training
- We focus on relationship selling, developing customer loyalty and repeat business; going the extra mile and growing with your customers.
- Applicable to all industries, markets, products and services
Specialisation: Salient Technical Sales Training
Developing sales by building rapport with both commercial and technical or specialist personnel. Applying proven methods for achieving ‘buy-in’ from both sides to secure the deal.
Salient Mentoring Programme
Mentoring & Motivating
Individuals, Teams or Groups
Practical Help & Guidance
Goal, Objective and Target Setting
Measure, review and guide
Salient Sales & Training provides individuals and businesses large and small with a wide range of skills, techniques and tools to help them improve their performance in Sales, Marketing and Business Development.
- Practical sales, marketing and business development workshops and courses, tailored to any and every business
- Effective coaching in ethical sales, marketing and business development
- Business mentoring for development, growth and success
- Sales team assessment services
- Part time interim sales or account management
- Ongoing support in the application and implementation of new skills and techniques
- Valuable insight into what the buyer looks for and what they value
At Salient Sales & Training we believe aggressive or pressure sales techniques are not the way forward in successful sales and business growth. Therefore we have developed a more effective approach to sales, based on integrity, that builds worthwhile business relationships and encourages two-way loyalty. ‘Ethical Sales’ techniques build lasting loyalty and help to guarantee repeat business and referrals, and make business growth easier and more rewarding.
Whether you are a start up business, a sole trader, an SME or a larger concern, we can tailor our sales, marketing and business training to suit your needs. We run both open courses and bespoke training and mentoring packages.
Are you attractive? Whoever said ‘you don’t get a second chance to make a first impression’ made a very important observation. Even if we consider ourselves open-minded and non-judgemental, sometimes we cannot help ourselves. We can simply look at a person and decide...read more
It has to be said, I am sorry, but it does have to be said. Brexit has made a difference and will make further differences to business. Things are changing and there are more changes to come. But, I am not one of the doom-mongers as I believe it offers us interesting...read more
What does summer mean to your business? What does THIS summer mean to your business? Are you expecting a rush of new business to come to you? Perhaps other businesses want to invest in you before the markets change, which will happen inevitably. Or, are you expecting...read more
What politicians could learn from Ethical Selling …and what we can learn from the politicians’ mistakes
Thursday 23rd June 2016 was a landmark day for many reasons. The outcome of the referendum surprised a lot of people and delighted others. But, why am I blogging about the referendum of all things? One word: INTEGRITY! As many of you will know, I fly the flag...read more
Sales Conversion Rates? Take the primary conversion rate: the ratio of the number of contacts you have to make and the number of business opportunities won from these contacts, e.g. you may have a primary rate of 1 new opportunity won from having made 20 new...read more
Salient Sales & Training