Salient Blog

How to attract new business

Are you attractive? Whoever said ‘you don’t get a second chance to make a first impression’ made a very important observation. Even if we consider ourselves open-minded and non-judgemental, sometimes we cannot help ourselves.  We can simply look at a person and decide...

read more

Slow summer sales and the best way of filling a ‘Lull’

What does summer mean to your business? What does THIS summer mean to your business? Are you expecting a rush of new business to come to you?  Perhaps other businesses want to invest in you before the markets change, which will happen inevitably. Or, are you expecting...

read more

Why you need to know your Sales Conversion Rates

Sales Conversion Rates?  Take the primary conversion rate: the ratio of the number of contacts you have to make and the number of business opportunities won from these contacts, e.g. you may have a primary rate of 1 new opportunity won from having made 20 new...

read more

Growth Spurts in Business – 5 great tips for selling more

Turnover lower than you’d like?  Plan for a growth spurt by selling more.  How to sell more?  For starters, try these five simple tips; 1/ Start with existing customers and see if they want more  - apply the Pareto Principle: 80% of your revenue comes from 20% of your...

read more

Move your own goal-posts.

Do you really want it? Lots of money; holidays; cars; clothes; lifestyles.....? Do you really want it, or do you just want the end result, the reward?   Do you want the omelette but are not prepared to break a few eggs and spend time whisking? Everything of value to...

read more

Beware the spread of ‘Sales Phobia’

Has anyone else noticed this? ‘Sales phobia.’ A contact of mine who runs a business that provides professional training to education, public sector and professional bodies, was telling me that his clients appear to have adopted sales-avoidance strategies.  I suspected...

read more

Contact Us

Salient Sales & Training

andyentwistle@salientsales.co.uk

01793 843118

Unit 17, Bowman House, Whitehill Lane, Royal Wootton Bassett, SN4 7DB